Where style
meets function at retail
I was responsible for building a consistent, premium retail look for B.O.D by Finch — a lifestyle activewear brand built on a simple idea: "Where Style Meets Function." Rather than one big campaign moment, the brief was holding that look across every small touchpoint a shopper might come across: lookbook, social tile, EDM and a live Myer.com.au retail-partner banner. I led retouching, lookbook design and art direction across the full system.
"A lifestyle brand isn't proven by one great campaign. It's proven by every touchpoint looking like it came from the same place."
B.O.D by Finch had no single hero product or campaign moment to lean on — consistency had to be proven across many small touchpoints, including a live retail-partner placement on Myer.com.au.
Build a consistent, premium retail identity across every shopper touchpoint — lookbook, EDM, social and the Myer.com.au retail-partner banner — for each new range launch.
Developed a single photographic and styling language carried across print advertising, web banners, flat-lay product styling and social content, supported by retouching and art direction across the full system.
Rolled out across the Tempo Range and Glow Collection launches, the 24-hour warehouse sale web feature, Instagram content, and a live banner placement on Myer.com.au.
The same photographic language carried each new range launch — print advertising, web banners and social, all built around B.O.D's "peacefulness and natural beauty inspired by the Australian lifestyle" positioning, captured in the lifestyle banner at the top of this page.
A web banner stack launching the Tempo Range and Glow Collection.
Flat-lay layouts put multiple SKUs in front of the shopper at once, built for fast colour and style comparison rather than a single hero shot — exactly the decision speed social and digital retail demands.
A web feature module pairing the 24-hour warehouse sale banner with flat-lay styling panels — crops, matching sets and basic tees.
Instagram grid mixing new-range promotion, lifestyle photography and on-brand mindfulness content.
I held a single, recognisable identity for B.O.D by Finch across its lifestyle campaign banners, range launches, product styling, social content and Myer retail-partner placement — proof the same creative system could flex across formats, timelines and successive range launches without losing its "style meets function" positioning.